Spend Less On Your Holiday Shopping

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Spend Less On Your Holiday Shopping

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Heather Sullivan
Published: November 10, 2008

Spend too much on holiday shopping?  Clemson’s consumer specialist Nancy Porter says make a list and a budget. Holiday shopping should account for 1.5% of your budget.

So if you have a $50,000 gross household income, that’s about $750 for holiday spending.

Start setting aside cash now. The more you avoid credit cards, the less interest you’ll pay.  Rather than buy gifts for everyone in your family, draw names for a gift exchange.  And don’t try to impress people with gifts you can’t afford.

Shop online.  Consumer reports found online shoppers stick to their budgets. Pricegrabber, shopzilla, nextag and dealtaker show you which stores have the lowest price on each item.

Here’s a great shopping secret.  Google a store’s name and the words “coupon code.“  Some Web sites track code numbers.  Enter that number in your order, and you’ll save a percentage of the price. 

Don’t assume the best sales are the day after thanksgiving.
   
Many stores say sales will get bigger closer to Christmas.  Get on a store’s mailing list. They’ll send you sale dates and coupons. 

Porter says this is a good year to teach your children the holidays are not about gifts, but about family.  Ask them their favorite traditions.  Many won’t cost you a cent.

You’re wallet may be lean, but your holiday can still be full of love and joy

Web resources:

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Will shoppers spend more or less this year?
• 26% of consumers plan to spend less, 11% expect to spend more, and 63% about the same. “For the first time I am predicting flat to declining sales for the holiday season,” stated Marshal Cohen, chief industry analyst, The NPD Group, Inc. NPD Group Holiday 2008 Survey
• 35% plan to spend less, 6% will spend more this year, 50% the same. Nielsen, October 2008
• 45% will buy less, up from 20% last year. Forrester Research, October 2008
• 59% will spend less, citing food prices (73%), energy prices (69%) the economy (61%) and job uncertainty (18%) as reasons. 11% are still paying off last year’s holiday purchases. Deloitte, October 2008
• 52% plan to buy fewer gifts, an average of 11-15 gifts compared to 16+ last year. e-tailing group, October 2008
• Over 91% plan to purchase the same number or somewhat more gifts online; that’s equal to last year’s levels. e-tailing group, October 2008
How important is price?
• 83% of consumers report that price will influence their gift buying. e-tailing group, October 2008
• 60% say that lower prices, sales and special values will dictate where they shop (surveyed mid-September before the stock market’s major downturn). NPD Group, September 2008
• 70% will shop sale items more often and 53% have become less brand loyal in favor of less expensive brands. Morpace, October 2008
• 73% will shop where they can find the best value for their money. 72% will look for low prices. Convenient location, quality and selection of merchandise, and customer service/experience all ranked lower. Deloitte, October 2008
• 66% will use coupons and spend more time shopping around for bargains. Consumer Electronics Association
How important is free shipping?
Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
• The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
• 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online. Forrester Research, October 2008
More than 40% of people who abandoned their online shopping carts said they did so because of high shipping costs, according to a recent survey by the online payment company PayPal. Nearly 60% of those polled by BIGresearch said free shipping was a “very important” factor in their decision to shop online. The National Retail Federation’s digital division, Shop.org, says eight out of 10 online retailers offered free shipping during the past two holiday seasons, up from about 60% in 2004.
Source: Despite higher fuel costs, retailers cut shipping rates USA Today, September 2008
What items to shoppers want to give / receive?
“[Sunglasses] are the most sought-after item by young adults and will surely be their most desired gift,” it says–particularly those with large logos. “Sunglasses will be this year’s handbag.” NPD Group, October 2008
• Consumer electronics comprise four of the top 10 items on adults’ holiday gift wish lists along with computers, televisions, video game systems and cell phones. Nearly 80% of adults and 84% of teens expressed interest in receiving a consumer electronics product as a gift. 28% of the total holiday budget is being allocated for CE purchases, an increase of 6% from last year’s holiday season. Consumer Electronics Association
• 66% plan to buy gift cards, the top gift purchase for the 5th straight year, slightly below last year’s 69% but will buy fewer cards on average: 5.3 cards compared to 5.5 in 2007, and will spend $28.43 per card this year vs. $36.18 last year. There’s a trend toward less store/product cards and more gasoline cards than last season. Deloitte, October 2008
• 24% of consumers plan to increase their spending on gift cards, the restaurant/fast food category outselling all others. 50% consider purchasing a gift card if it comes with a coupon/discount for themselves. Archstone Consulting, October 2008
• There are few “must-have” gifts this year, compared to last year where many retailers used GPS systems as door-busters. NPD Group Holiday 2008 Survey
Which categories are on the decline?
• Gift cards are losing popularity, 38% will purchase this year vs. 49% who did purchase last year. NPD Group Holiday 2008 Survey
• Department stores and retailers of electronics, toys, home improvement supplies, and office supplies are likely to feel the brunt of the economic slowdown as consumers shift their purchases to more value-oriented retailers. Nielsen, October 2008
• Almost 25% expect to spend less at department stores than last year. Morpace, October 2008
• Home improvements and home/holiday furnishings are most likely to decline from last year. Deloitte, October 2008
Will shoppers use the online channel?
• 27% expect to spend more online this holiday season than last year. Forrester Research, October 2008
• Online retailers, dollar stores, grocery stores, supercenters, mass merchandisers, and club stores are expected to attract the lion’s share of holiday spending, as consumers seek to minimize the number of shopping trips they make — and find good values. Nielsen, October 2008
• 72% are planning to research products online prior to purchasing vs. 65% in 2007. e-tailing group, October 2008
• 49% of adults who shop online four or more times per year, spending at least $500 annually, will buy gifts online, compared with 44% who plan to do so in-store. e-tailing group, October 2008
• Reasons for shopping online are saving time (88%), locating hard-to-find products (84%), greater selection (83%) avoiding crowds (83%) and saving money (80%). e-tailing group, October 2008
• Reasons for shopping online: find unique products not available elsewhere (61%), comparison shopping (52%), find the best values and deals (48%), high gas prices (36% vs 22% last year). Forrester Research, October 2008
We’d love to hear your thoughts in the comments - does research like this influence your marketing strategies? Should they just be taken with a grain of salt?
From getelastic.com, the Ecommerce Blog


33 Basic Shopping Tips
Here are thirty-three basic smart shopping tips that can be used anywhere you shop. Use them to save money, and as a guide to strengthen your purchasing power.


1. Plan your spending. Avoid impulse buys.

2. Advertised items are not necessarily the cheapest.

3. Watch for unadvertised specials.

4. Remember to ask for a “raincheck” if an item is sold out.

5. To avoid crowds, do not shop after work, on paydays, or just before holidays.

6. Buy items before you run out of them. Buy at clearance, or sale price,
instead of regular price when you must have the item.

7. Know the sales cycle in your area.

8. Just because an item is on sale, doesn’t necessarily mean it is a good deal for your family. If you won’t use it, don’t buy it.

9. Due to volume discounts, larger stores are generally cheaper than smaller ones.

10. Your emotions affect your shopping. Be careful of the “I deserve it” mentality.

11. Buy at the end of the season.

12. Stock up when prices are low.

13. Try alternative shopping: Shop salvage stores, thrift stores, consignment shops,
warehouse clubs, yard sales, and garage sales.

14. Remember that no particular store has the lowest price on all items.

15. Create a “shopping pool”. Agree with family and friends to shop sales for each other.

16. Shop alone. Other individuals will only help fill your shopping cart.

17. Check the entire store for specials and alternatives.

18. Get to know your favorite store’s employees. Don’t be afraid to ask questions.

19. Know your prices, keep a price book.

20. About Prices: Compare, Compare, Compare. This is how your price book helps you.

21. Larger is not always cheaper. Smaller is not always cheaper.

22. Look at unit prices.

23. You pay more for fancy packaging. Beware.

24. Remember the “Rule of Three”:
If an item has three different ways it can be used, you will not be wasting your money.

25. Never pay full price.

26. Shop defensively.

27. Try store and generic brands.

28. Watch as the clerk rings up your purchases. Check your receipt.

29. Shop for gifts year round.

30. Return purchases that do not meet your expectations.

31. Complain if it is genuinely warranted.

32. Call before you go to confirm item is available.

33. If you must, leave the checkbook and credit cards at home or in the car.
From the frugalshopper.com

Holiday Shopping, Circa 2008: Tips from the Federal Trade Commission
If you’ve ever heard the advice, “Never go to the grocery store without a list or when you’re hungry,” chances are you know why: you’re likely to buy more than you need and spend more, too. The same advice applies when you’re shopping for the holidays. Whether you’re shopping at the mall, online, or by phone or mail, the Federal Trade Commission (FTC), the nation’s consumer protection agency, says that a little planning and know-how can help you deliver a holiday season that’s on budget and maybe even a little less stressful.
Getting Started
By making a shopping list, creating — and sticking to — a realistic budget, and looking for good values, you may be able to avoid the headache that could come with post-holiday debt.
List the people you plan to buy gifts for, the type of gifts you plan to buy, and how much you plan to spend. Include the cost of cash gifts, holiday travel, extra food, wrappings, decorations, greeting cards, and postage. If it relates to the holiday season and it costs money, add it to your budget.
Shopping the Holiday Sale Ads
How do you decide if the deal is real? Here are some tips to help you get the most for your money.
Shop around. A “sale” price isn’t always the “best” price. Some merchants may offer a sale price on the item you want for a limited time; other merchants may offer items at a discount everyday.
Read sale ads carefully. Some ads may say “quantities limited,” “no rain checks,” or “not available at all stores.” Before you step out the door, call to make sure the item you want is in stock.
Consider your time and travel costs. If an item is on sale, but the store is across town, include your time and the costs of transportation and parking in the price.
Look for price-matching policies. Some merchants will match, or even beat, a competitor’s prices.
Go online. Check out websites that compare prices. If you decide to buy from an online merchant, keep shipping costs and delivery time in mind.
Carefully consider bargain offers that are based on purchases of additional merchandise. For example, “Buy One, Get One Free” or “Free Gift with Purchase.” If you don’t really want or need the item, it’s not a deal.
Clip coupons. Coupons are useful when they save you money on what you’re already planning to buy. Check coupons for any restrictions. For example, do expiration dates apply, or do you have to spend a certain amount before you can use the coupon? Some retailers will accept expired coupons, and even coupons from their competitors. Check with the retailer before you leave home to learn their policy.
Ask about sale adjustments. If you buy an item at regular price and it goes on sale the next week, can you get a credit or refund for the discounted amount?
Staying on Track
Regardless of how you pay for your purchases, remember to:
Keep track of your spending. Incidental and impulse purchases add up. Jot down what you spend after every purchase.
Save your receipts. You need them for returns and exchanges. Check credit and debit card sales and return receipts against your monthly bills and statements, and report any problems to the credit card issuer promptly.
Ask for gift receipts. Many retailers offer gift receipts that code the price. That way, if the recipient returns the item, they’ll get the same value even if the item has been discounted further.
Ask about refund and return policies. Many merchants may have different refund and return policies for sale items. For example, clearance merchandise may be on final sale, meaning no refunds or exchanges.
Keep good records. Whether you’re ordering by mail, phone, or online, it’s important to keep detailed information about the transaction, including your order number, shipping costs and dates, warranties, and refund and return policies. Some online merchants do not process returns at their retail locations.
Ship early. If you’re sending gifts to out-of-towners, factor in extra time for shipping. If you wait until the last minute, you may pay a hefty price for express or overnight shipping.
Keep an eye on your wallet. Don’t flash cash. Keep an eye on your credit or debit card during transactions, and get them back as quickly as possible. If your cards are lost or stolen, report the loss or theft immediately to the card issuers.
Layaway Programs
If you’re not keen on paying with plastic and don’t have the cash on hand, you may want to ask about a layaway program. Layaway purchase plans are designed for customers who want to buy merchandise without using credit or paying the full price immediately.
Layaways are not credit purchases. When you buy an item on credit, you take the merchandise home with you. When you use layaway, you typically make a deposit — usually a percentage of the purchase price — and pay over time until you have paid for the item in full. In exchange, the retailer holds the merchandise for you.
To avoid problems, get the store’s layaway policy in writing. It should include:
the terms of the layaway plan: how much time you have to pay for the merchandise; when your payments are due; the minimum payment required; and possible charges, like a service fee, for using the plan. Find out if there is a fee or a penalty for missed or late payments: Will your contract be cancelled? Will the merchandise be returned to the sales floor?
the refund policy: If you decide you don’t want the merchandise after you’ve made some or all the payments, you may expect a refund. But retailers’ policies may differ: Some give you all your money back; others may charge a non-refundable service fee; and still others may offer a store credit for the amount you paid.
For More Information
To learn more about money management and shopping wisely, visit ftc.gov and http://www.MyMoney.gov, the U.S. government’s portal to financial education.
The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.
Information provided by the FTC

Reader Reactions

Posted by ( Frugal1 ) on November 11, 2008 at 1:12 pm

Sortprice.com is a great resource for online holiday shopping…be sure to check it out:

http://www.sortprice.com/

www.sortprice.com

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