Clemson Social Media Listening Center Analyzes Super Bowl Ads - WSPA.com

Clemson Social Media Listening Center Analyzes Super Bowl Ads

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By Amy Wood

7 On Your Side partnered with Clemson University and its Social Media Listening Center to analyze the Super Bowl commercials, during a three-and-a-half hour live streaming event on WSPA.com and Spreecast.

Professors of sports and social media like John Spinda and Jimmy Sanderson shared their insight on the game and the social media surrounding it.

Dr. Joe Mazer and his team at the Social Listening Center were able to give us real time reaction to the big moments in the game, including the power outage and the half time show. You can see the streaming event replay here. 

Ad executives from Erwin Penland provided a running commentary on the quality of the Super Bowl ads, in real time, including Andy Mendelsohn, the Executive Creative Director.

And 1,300 viewers joined the conversation, posting questions, and chatting live with interactive news anchor Amy Wood and our panel of guests.

Dozens of Clemson University communications students also joined us online.

The top advertisements in our conversation were the Dodge truck "Farmer" spot and the Clydesdale, Budweiser spot.  Tide and Doritos were also popular.

The controversial Go Daddy spot was not popular online at all, and generated the most negative social media commentary of the night.

Let us know which spots you liked the best, or wish they'd skipped in the comments.

See a photo gallery of the event online here.

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