ESPN Brings Spotlight, Social Media Buzz To Clemson - WSPA.com

ESPN Brings Spotlight, Social Media Buzz To Clemson

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Crews Set Up For ESPN's College GameDay Crews Set Up For ESPN's College GameDay
Clemson's Social Media Listening Center Clemson's Social Media Listening Center

Clemson fans are counting down to game day - and ESPN's College GameDay is in town for the second time this season. Saturday's matchup between Clemson and Florida State is expected to draw tens of thousands of fans.

Joe Mazer is Director of the Social Media Listening Center at Clemson, tracking the online buzz.

"This probably is the highest number of social media mentions that we've seen about the Clemson brand, since this center has been in existence over the past year and a half," Mazer explained.

A spokesperson for the University says they saw an increase in website traffic after the Georgia, Clemson game - when GameDay visited the Upstate in August. The spokesperson says applications are about 14% ahead of last year, but they've only received about 1/3 of their expected applications. The first big deadline is December 1 and many students wait until that time to apply.

"We see an increase in chatter in the days that happens leading up to the game and after the game," Mazer said.

He says the most tweets about Clemson are coming from where you would expect, Florida and South Carolina. Mazer says people in both those states have sent more than 9 thousand tweets about Clemson athletics in just the past day.

Fans say they've already seen the impact of all the publicity.

"I'm originally from Cleveland, Ohio and I have friends calling me now from back home like telling me, oh we finally know where Clemson is," said Clemson student Jordyn Pouska.

Regardless of who wins or loses - there will no doubt be a lot to tweet about.

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