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SOURCE Corporate Executive Board Company
Full-Day Session to Focus on Building a Challenger™ Sales Organization to Increase Revenues
ARLINGTON, Va., Oct. 24, 2013 /PRNewswire/ -- CEB (NYSE: CEB), the world's leading member-based advisory company, today announced it will host a full day Sales Summit at Salesforce.com's Dreamforce 2013. Focusing on the unique needs and challenges faced by heads of sales, the CEB Sales Summit will cover a range of topics designed to help B2B organizations address emerging business challenges and improve sales performance and productivity.
The CEB Sales Summit will be held on Wednesday, Nov. 20, 2013 at the Marriott Marquis in San Francisco, Calif., and will feature CEB sales experts and co-authors of the best-selling book "The Challenger Sale" – Brent Adamson and Matt Dixon. Matt and Brent will lead thought-provoking discussions on critical issues shaping B2B sales today including:
"Today's B2B landscape is constantly evolving as customer expectations continue to change, presenting companies with a tremendous opportunity to transform their sales force and reinvent how they engage with business customers," said Adamson. "The CEB Sales Summit will provide Dreamforce attendees with powerful ideas to help them reach new levels of success using the Challenger approach."
Based on CEB insights, "The Challenger Sale" prescribes specific steps companies can take to identify and develop Challenger sales reps, which is the sales profile that is four times more likely to be a high performer. Published in 2011, "The Challenger Sale" has regularly appeared on The Wall Street Journal's best-selling books list, ranked #1 on Amazon's Sales & Selling bestseller list, and has been featured in Harvard Business Review, Forbes, CNBC and The Washington Post.
Dreamforce 2013 is the world's largest vendor-led technology gathering, attracting more than 120,000 registered attendees to experience the customer company revolution. Attendees will have the opportunity to select from more than 1,250 breakout sessions, including the CEB Sales Summit, designed to educate and inspire companies to connect in entirely new ways with their customers.
CEB, the leading member-based advisory company, equips more than 10,000 organizations around the globe with insights, tools and actionable solutions to transform enterprise performance. By combining advanced research and analytics with best practices from member companies, CEB helps leaders realize outsized returns by more effectively managing talent, information, customers and risk. Member companies include more than 85% of the Fortune 500, half the Dow Jones Asian Titans, and nearly 85% of the FTSE 100. More at cebglobal.com
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