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SOURCE The Muttart Foundation
EDMONTON, Nov. 3, 2013 /CNW/ - Canadian charities continue to enjoy high levels of trust, but there are signs that Canadians expect more from them, according to a study released today.
Talking About Charities 2013 is the fifth edition of a public-opinion poll commissioned by The Muttart Foundation, a private foundation based in Edmonton. More than 3,800 Canadians participated in telephone interviews, leading to results that are considered accurate within 1.6%, 19 times out of 20. Field work was conducted by the Social Sciences Research Laboratories at the University of Saskatchewan and the data analyzed by Imagine Canada, the Toronto-based umbrella organization for charities.
Overall, almost four in five Canadians said that they have a lot or some trust in charities, numbers that are consistent over the previous four editions, released in 2000, 2004, 2006 and 2008.
The 79% trust figure far exceeds the trust levels given to the federal government (45%), provincial governments (44%) and local governments (57%), as well as media (53%) and major corporations (41%). Only small businesses received a higher trust level at 81%.
Some types of charities are trusted more than others, the study shows. Hospitals (86% trust level) and children's charities (82%) topped the list, while environmental charities (67%), arts organizations (60%), churches and other places of worship (59%) and international development organizations (50%) scored significantly below the overall level of trust in charities.
Of significance, according to Muttart Foundation executive director Bob Wyatt, is that there have been significant drops in the trust levels of some types of charities since the study was last conducted in 2008. International development agencies dropped nine percentage points from the previous study, while churches dropped seven points and environmental charities five points.
Other findings related to trust include:
The study also shows:
Dr. Ruth Collins-Nakai, president of The Muttart Foundation, said:
"Our role in commissioning this report is to provide an objective picture of the landscape in which charities operate. There are parts of that picture that some will like; there are others that clearly indicate the need for action.
"As an organization that seeks to help increase the ability of charities to fulfil their mission, The Muttart Foundation hopes that the conversations and introspection demanded by this report works to the benefit of all charities, and those that count on them."
The full copy of Talking About Charities 2013, along with provincial breakdowns and other data are available on The Muttart Foundation's website at www.muttart.org, under the "publications" tab.
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