If you're not careful about your cell phone settings, you could be in for a huge wake-up call.
Companies are able to track you using your cell phone to follow you from the store to the gym and the club.
Knowing your habits can help retailers market to you, but if it gives you the creeps, there are ways you can stop it.
"We are definitely in a time of crisis where a lot of things are being figured out that we can do all this tracking and tracing and things like that and we don't know what, where those boundaries are yet because there aren't any. There's no law that says I can't collect information about you if you connect to my wireless network or ask for the ID of my wireless network," said Doug Cone, a mobile expert with Drum Creative in Greenville.
He says that's giving companies free range to create a portrait of your daily habits.
1. Cone says the best way to curb that is to turn off your wifi, an option under "settings."
2. Next, adjust which apps can track your location . On the iPhone go to settings, privacy, location services. On the Android it's Settings, Location Services, Access to my location.
"You'll still be able to access the app. Now, for the maps application it won't know where you are so that might be inconvenient in certain applications, but for example if you don't want the camera to collect any information about where you're taking pictures, you can just go ahead and turn that off," said Cone.
3. Finally, clear your cookies in your smartphone browser.
Turning off your wifi won't stop your cell provider from selling the information that it collects, but experts say, that's not specific about you, it covers groups of people so it's more or less anonymous.
But what you can control, can have a big impact on data collection. And Cone advises until the laws catch up with technology, take privacy into your owns hands.