Valentines Day Bringing Post Snow Revenue Bump To Businesses - WSPA.com

Valentines Day Bringing Post Snow Revenue Bump To Businesses

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Its clear sweethearts aren’t the only ones feeling the love this Valentine’s Day. Its clear sweethearts aren’t the only ones feeling the love this Valentine’s Day.
High over the City of Greenville this week, it’s clear the ice and snow took its toll; shutting down most of the city for two days.

Fast forward 48 hours and Main Street has swapped the snow for shoppers and diners, just in time for one of the busiest nights of the year.

Its clear sweethearts aren’t the only ones feeling the love this Valentine’s Day.

For Restaurant and Business Owners who saw their sales freeze along with the snow and ice this week, they are finally glad to be open and making a profit.

For some, it’s even more than they’d originally thought.

“You can't really get upset about it. Mother nature is going to do what she wants to do,” said Carl Sobocinski, President of Table 301 Restaurant Group.

His namesake “Soby’s” is booked solid throughout the weekend.

“A few people were scheduled to come out and celebrate Wednesday and Thursday. So, it's just added some more reservations for tonight and tomorrow,” he said.

The weather forced losses for his restaurants, but Sobocinski planned ahead.

“We paid attention to your weather forecasters, we ordered our food early and we had everything in house before we shut down,” he added.

It’s not just local restaurants that are seeing that post-snow boom. In fact, many main street businesses said it's Valentine’s Day that's brought them an extra revenue bump after being closed for two days.

“We've had lots of people calling in today to get orders fulfilled and we've tried to do our best, with being closed the last two days to get as many orders filled as possible,” said Chocolate Moose Assistant Manager, Shelly Pedersen.

You can’t keep a good city down for long, according to VisitGreenvilleSC’s President, Chris Stone.

Valentine’s Day is just the tip of the proverbial iceberg for tourism.

“More and more people are visiting us and that's translating into the dollars they are spending,” said Stone.

Try a billion dollars. That’s what tourism is worth in Greenville.

Greenville's 2% hospitality tax collected on prepared food and drinks draws in money for projects like improvements to the Swamp Rabbit Trail and others.

Hotel occupancy saw a 3% increase last year versus a 0.5% increase statewide, prompting a subtle hint from stone to Greenville’s lovebirds on Valentine’s Day.

“Where the spirit takes you...get a room,” Stone joked.

The City of Greenville earned top honors this week for tourism. The popular "Yeah That Greenville" campaign earned the state wide Governors Cup award. The award is presented annually for extraordinary achievement in destination marketing, showcasing exemplary industry leadership, innovation, creativity, and tourism economic impact on the local community and the state of South Carolina.

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