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The Body by Vi Challenge™ Seeks to Make an Impact in the EU's Third Most Obese Nation
LOS ANGELES, Feb. 18, 2014 /PRNewswire/ -- ViSalus, Inc., the company behind the #1 90-day weight-loss and fitness challenge platform in North America, announced today its expansion to Germany and Austria through its subsidiaries, Vi Germany GmbH and Vi Austria GmbH. Having helped millions of people transform their general health and fitness in the United States, Canada and the United Kingdom, Germany and Austria are the logical next steps given that more than half of their male adult population are overweight (BMI = 25kg/m2).
More than three million people have now used the Body by Vi Challenge™ to lose weight and achieve their health and fitness goals. The ViSalus Independent Promoter community earns spare-time, part-time or full-time income for helping people take on The Challenge and achieve positive results. ViSalus has also given away more than $100 million in U.S. dollars to date in free product and prizes to Challenge participants. The company's launch in Germany and Austria is a crucial step in its global expansion and its mission to help people lose weight.
"The overweight and obesity epidemic is a global phenomenon," said Ryan Blair, ViSalus Co-Founder and CEO. "Germany and Austria share similar health and fitness demographics with North America and the UK, so our Promoters and products will deliver The Challenge at a critical time to change more lives."
ViSalus has appointed Thorsten Mueller as General Manager to lead the expansion in Germany and Austria. Prior to joining the company, Mueller was previously General Manager, Central Europe at Synergy Worldwide, a division of Nature's Sunshine Products. He has also held several senior management positions at Morinda Bioactives (formerly known as Tahitian Noni International).
For more information about Vi Germany or Vi Austria, please visit www.de.vi.com.
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Taking Weight Off The World.™ One person at a time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America as ViSalus® and in Europe as Vi™, through the Body by Vi Challenge™. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about the company visit vi.com and follow the Vi-Community on Facebook and Twitter.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements concerning our proposed expansion of ViSalus's operations into the Germany and Austria. Forward-looking statements can be identified by the fact that they do not relate to statements of historical or current facts, and include statements concerning our plans, objectives, goals, strategies, future events or performance and underlying assumptions. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "projects," "intends," "plans," "believes" and words of similar substance in connection with discussions of future operating or financial performance. Our forward-looking statements are based on management's current expectations and assumptions regarding ViSalus's business, performance and geographic expansion, the economy and other future conditions and future events, circumstances and results. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. ViSalus's actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause ViSalus's actual results to differ materially from the forward-looking statements include those set forth in Blyth, Inc.'s most recently filed Quarterly Report on Form 10-Q as well as other factors described in such Quarterly Report on Form 10-Q, this press release and other filings made by Blyth, Inc. with the Securities and Exchange Commission.
For the reasons set forth above, investors should not place undue reliance on forward-looking statements. The statements in this press release are made as of the date of this press release, even if subsequently made available by us or Blyth, Inc. on our or their website or otherwise. Neither we nor Blyth, Inc. assumes any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the day on which they are made, except as provided by law.
 World Health Organization. Prevalence of Overweight and Obesity Map of Male Population. Available at: https://apps.who.int/infobase/
 Centers for Disease Control and Prevention. Defining Overweight and Obesity. Available at: http://www.cdc.gov/obesity/adult/defining.html
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