When You Shouldn't Trust Online Reviews - WSPA.com

When You Shouldn't Trust Online Reviews

Posted: Updated:
UPSTATE, S.C. -

Owning Two Doors Down, a small business in downtown Spartanburg, Kelly Blackwell knows the importance of her online image.

"Definitely rely on reviews heavily and actually even give incentive for my Facebook reviews," said Blackwell.

It's the same for Bubba's BBQ & Bash. While the owners are busy running the place, they rely on others to keep up with their online happenings.

"We have people, friends who go on Facebook, things like that," said Co-Owner Rick Morris. "And we're always listening and looking out for those things."

That's because just one bad review can cost them.

And now the Better Business Bureau is warning of a new threat. It says there's been a series of reports where small retailers and restaurants are being threatened with negative online reviews to the BBB if they don't pay up with bitcoin, the virtual online currency that's nearly impossible to trace.

So far, there haven't been any reports of that happening to businesses in the Upstate. But it's a good reminder to consumers that you can't always believe everything you read.

To help you know which ones to trust, look for at least two dozen reviews for any given business. More reviews usually mean a more credible trend.

Read a poster's other reviews too. If they're using the same type of language in each one, that's a sign that they may be getting paid.

Don't rely on the excessively positive and negative ones. See what people in the middle are saying for a more accurate assessment.

"If there's ten really good reviews and one really bad one, you can usually go by the majority," said Blackwell.

And if you think a review is fake, you can report it to the Federal Trade Commission.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Coroner Investigates After Man Found Dead On I-85

    Coroner Investigates After Man Found Dead On I-85

    Monday, July 28 2014 4:06 AM EDT2014-07-28 08:06:05 GMT
    The Spartanburg County coroner is investigating after a man was found dead on I-85 under the Highway 290 bridge.The Spartanburg County coroner is investigating after a man was found dead on I-85 under the Highway 290 bridge.
    The Spartanburg County coroner is looking into the death of a man found on I-85 under the Highway 290 bridge.
    The Spartanburg County coroner is investigating after a man was found dead on I-85 under the Highway 290 bridge.
  • 16 Old Wives' Tales We've All Heard

    16 Old Wives' Tales We've All Heard

    Wednesday, July 16 2014 2:11 PM EDT2014-07-16 18:11:56 GMT
    Here are some of the common old wives' tales that we still hear today.
    Here are some of the common old wives' tales that we still hear today.
  • Murder case possibly placed in jeopardy due to detective's affair with suspect's mother

    Murder case possibly placed in jeopardy due to detective's affair with suspect's mother

    Monday, July 28 2014 3:03 AM EDT2014-07-28 07:03:03 GMT
    A former Charleston County Sheriff’s office detective puts a murder case in jeopardy after it is discovered that he slept with a murder suspect’s mother. The trial of defendant Reginald Gordon was set to begin on July 28 but may have been delayed due to a motion to dismiss filed by the defense attorney. It was discovered that detective Charles Lawrence was sleeping with the mother of Gordon’s co-defendant Derrick Brow...
    A former Charleston County Sheriff’s office detective puts a murder case in jeopardy after it is discovered that he slept with a murder suspect’s mother. The trial of defendant Reginald Gordon was set to begin on July 28 but may have been delayed due to a motion to dismiss filed by the defense attorney. It was discovered that detective Charles Lawrence was sleeping with the mother of Gordon’s co-defendant Derrick Brow...
Tracey Early
Tracey co-anchors the 5:30 and 7 p.m. newscasts and is a general assignment reporter.
  • Most Viewed Stories on WSPA.com

Powered by WorldNow

250 International Dr.
Spartanburg, S.C. 29303

Telephone: 864.576.7777
Fax: 864.587.5430
Email: webmaster@wspa.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.