The Capital City was buzzing Tuesday as music royalty made their way to downtown Columbia. Grammy-winning artist Beyonce and hip-hop husband Jay-Z brought the second installment of their tour “OTR II” to Williams-Brice Stadium.
It’s the first time the pair has been in the Palmetto State and Beyonce fans from across South Carolina and neighboring states traveled hours for their chance to catch the duo live in concert.
Williams-Brice Stadium holds about 84,000 people and officials were expecting most if not all of the available seats to be sold out.
And with more people in the city, that means more money being spent at local businesses. Experience Columbia SC spoke on the impact of a major entertainment like this.
“I would think that they would come into town earlier and establish their rooms in their hotels, and get dinner before the show. so people will be moving around the city if not already. Definitely for people visiting from out of state they would stay in town after the concert as well maybe get breakfast at a restaurant before heading back out of town tomorrow,” added Dayna Cantelmi.
Members of the Beyhive went all out for the performance. Some even spending $1000 for a ticket and up to $80 on parking.
Members of law enforcement were also in action. Multiple agencies helped close roads in the days leading up to the concert and on the day of the concert patrolled the crowds.
But for the fans who drove hours to Columbia and then waited a few more hours to park and then a few more hours to get to their seat in the stadium… they say it was all worth it to see Queen Bey.
“We traveled to Atlanta last year to see her, so it’s super convenient for her to be in my hometown,” said Kristy and Kevin Quattlebaum.
Friends Carmen Alvarez and Alexis Divita were shocked that the songstress chose Columbia for her tour. “First of all it’s South Carolina and Beyonce. Big artists don’t come here all the time.”
Final road closures were removed Thursday afternoon.
The last time Williams-Brice Stadium hosted a concert was in 2013 when Kenny Chesney performed for the second time.