Chipotle launches rewards program to win back customers

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COLORADO SPRINGS, Colo. (FOX 21) – After an E.Coli outbreak and norovirus cases last year sent sales plunging, Chipotle is trying to rewrite their story by launching a new summer rewards program.

“Chiptopia” starts Friday and runs through September.

The three-month program has three levels – Mild, Medium and Hot. For each level, you have to buy a certain amount of food before getting a free meal.

If you achieve “Hot” status for all three months – meaning you buy 11 meals at around $6 each per month – you’ll get free catering for up to $20.

But keep in mind only one purchase a day will count.

You’ll also get free chips and guacamole on your first purchase with the card.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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