Miller Lite offering free beer if you unfollow them

Consumer

(CNN NEWSOURCE) – MillerCoors wants to buy you a beer… but you have to unfollow the Miller Lite brand on social media first.

It’s part of a new campaign that will debut in a commercial spot Tuesday during Game One of the World Series.

The premise is a “few friends are better than a few thousand followers.”

The company said it got the idea after learning half of all drinkers aged 21 to 27 said they meet with their friends fewer than a few times a month.

So, even though it may seem counter-productive, encouraging people to go out may be good for the company’s bottom line.

To get in on the deal, you will have to take a photo proving you unfollowed Miller Lite on Facebook or Instagram, then text it to the company.

You’ll then get a link telling you where to upload your receipt, and Miller will credit your pay-pal account the cost of a beer.

It’s good until November 29 or until 118,000 free beers have been handed out.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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