(CNN NEWSOURCE) – MillerCoors wants to buy you a beer… but you have to unfollow the Miller Lite brand on social media first.
It’s part of a new campaign that will debut in a commercial spot Tuesday during Game One of the World Series.
The premise is a “few friends are better than a few thousand followers.”
The company said it got the idea after learning half of all drinkers aged 21 to 27 said they meet with their friends fewer than a few times a month.
So, even though it may seem counter-productive, encouraging people to go out may be good for the company’s bottom line.
To get in on the deal, you will have to take a photo proving you unfollowed Miller Lite on Facebook or Instagram, then text it to the company.
You’ll then get a link telling you where to upload your receipt, and Miller will credit your pay-pal account the cost of a beer.
It’s good until November 29 or until 118,000 free beers have been handed out.