Cracker Jack replacing toys with digital codes insides boxes

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ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a surprise when they go looking for the buried toy prize inside the box.

The brand is bringing its 125-year tradition of including a toy prize inside to an end, replacing the toy with stickers containing digital codes.

Those codes will lead customers to baseball-inspired games that they can play on their phones.

“The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts,” said Haston Lewis, senior director of marketing, Frito-Lay. “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”

Cracker Jack is also changing its iconic logo and packaging as well.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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