Greenville-based creative agency Brains on Fire just launched a big project with celebrities Kristen Bell and Dax Shepard.
It’s a new line of plant-based childcare products called “Hello Bello.”
With a location in Los Angeles, Brains on Fire was behind the name and all the branding and packaging, which centered on Bell and Shepard’s personalities.
Many of the product designs were actually created in Greenville.
“We started obviously with sloths,” Co-President Benjamin Hart says. “Kristen’s got to have a sloth diaper or we are a terrible agency…and then Dax is just a gearhead, so that was our second diaper.”
This will be an ongoing project for the agency, which is already working on “top secret” diaper designs for the summer product line.
Hello Bello products hit shelves at Walmart locations across the nation Monday.