GREENVILLE, SC (WSPA) – Harley-Davidson Greenville is paying tribute to the more than 100 motorcycle riders who lost their lives on South Carolina roads last year and throwing support behind the “Look Twice – Safe A Life” campaign.
The safety campaign, an effort by motorcycle groups, encourages drivers to make sure motorcycle riders aren’t in their path.
The motorcycle retailer helped kick off Motorcycle Awareness Month by hosting a concert and releasing balloons in honor of the deceased Wednesday night.
“It’s just remembering the ones that we lost and trying to keep the awareness up that the bikes are on the road,” said Stacey Major, general manager of Harley-Davidson Greenville.
According to the South Carolina Highway Patrol, a record 136 motorcycle riders died in crashes in 2015. So far this year, the state has seen 34 fatalities, up from 29 at this time in 2015.
Corp. Bill Rhyne with SCHP says it’s likely the state could surpass last year’s fatalities record.