Instagram launching new “Check Out” feature on App

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You will soon be able to make a direct purchase of items you see on Instagram.

The photo-sharing platform says it will add an option to buy what you see directly through the app.

The feature called “Check Out” will initially be available only in the u-s – and include 20-brands.

But the company says that list will be expanding.

Instagram already has purchase options, but until now, the app would take users to the brand’s website, instead of buying directly via instagram.

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