(CNN NEWSOURCE) – The popular peanut butter brand is releasing a jar featuring the name spelled with a “G” instead of a “J.”
It’s a partnership with Giphy, the popular GIF search engine.
The jar even defines “GIF,” as animated, looping images.
It also asserts that the word should be pronounced with a hard “G,” not a soft one.
Despite Wilhite’s clarification, the debate still rages over how to pronounce the word.
“GIF” stands for graphics interchange format.
The limited edition jars are on sale for $10 on Amazon.