JIF releases ‘GIF’ peanut butter jar


(CNN NEWSOURCE) – The popular peanut butter brand is releasing a jar featuring the name spelled with a “G” instead of a “J.”

It’s a partnership with Giphy, the popular GIF search engine.

The jar even defines “GIF,” as animated, looping images.

It also asserts that the word should be pronounced with a hard “G,” not a soft one.

Despite Wilhite’s clarification, the debate still rages over how to pronounce the word.

“GIF” stands for graphics interchange format.

The limited edition jars are on sale for $10 on Amazon.

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