(AP) – Several startups are renting furniture by the month in a handful of U.S. cities.
Feather, Fernish and others offer pieces that are a step up from Ikea.
They want to appeal to higher-income city dwellers, young adults who are more likely to move than their parents or grandparents.
These people see furniture as a hassle to schlep from one home to the next as they navigate life changes.
Furniture rentals have been around forever, and are often criticized as exploitative of poor people since they wind up costing more.
The startups’ customers appear willing to pay a monthly rate for convenience.
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