Carl Sobocinski, President of Table 301 and owner of Soby’s New South Cuisine, will be featured on “CBS This Morning” during its segment “The Dish.”
He’ll bring 4 or 5 dishes from Soby’s to share with the hosts of the show, and will tell the story of how he started Table 301 with Soby’s New South Cuisine.
So far he’s planning to bring Soby’s signature shrimp and grits, crabcakes, fried green tomatoes and white chocolate banana cream pie, along with a cocktail using Soby’s 20th Anniversary Makers Mark Private Select.
“Anytime you get seen across the country on a show like this, people are going to wonder about Greenville or they’re going to say ‘Oh, i just read something about Greenville; let me investigate a little further,” Sobocinski says. “Hopefully they’ll come and visit and then experience what we have.”
Sobocinski says one of the things that sparked producers’ interest was the category of “new south cuisine,” which he describes as “taking southern staple ingredients and refining them.”
From Italian cuisine at Jianna to cold-pressed juices at Southern Pressed Juicery, Table 301 currently has 7 restaurant concepts under its umbrella, after Sobocinski sold Papi’s Tacos to Jorge “Papi” Barrales and his son Jorge Barrales II. Sobocinski plans to slowly sell more concepts to local entrepeneurs with experience and ties to his restaurants.
“Down the road, the legacy is that these restaurants that were started 5 and 10 and 20 years ago are still here 5 and 10 and 20 years from now, but they’ve been turned over to different ownership and those were people that hopefully came up through Table 301,” he says.
Sobocinski is still scouting for future restaurant concepts and hopes to bring “other ideas of innovative cuisine… things that aren’t quite in Greenville’s market yet.”
You can catch Sobocinski on CBS This Morning: Saturday at 8:30am on CBS.