Uber, along with USC, launches Campus Safety Initiative in Columbia

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(WSPA) – Uber officials announced Thursday that they, in partnership with the University of South Carolina, have launched the Campus Safety Initiative.

According to the news release, the initiative is aimed at building “public awareness, help students learn how to avoid fake rideshare drivers, and support campus rides programs at major colleges across the country.”

The company said starting Thursday, Uber riders in Columbia, S.C. will see a new push notification reminding them to check their ride before the car arrives at their location.

Uber officials said the push notification will soon roll out nationwide.

“Additionally, we announced USC President Harris Pastides is joining our Safety Advisory Board that is chaired by former Secretary of Homeland Security Jeh Jonnson,” Uber Communications Manager Grant Klinzman said. 

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