Upstate anti-bullying software company offers victims 24/7 help


ANDERSON, S.C. (WSPA) – An anti-bullying software company, headquartered in Anderson, was created to help districts and schools tackle bullying through anonymous tips.

BRIM, which stands for Bully Reduction Intervention and Monitoring, was originally started 12-years-ago in Canada.

The international company now connects organizations, schools and school districts in Australia, South Africa, Central America and the U.S.

The U.S. headquartered offices were in Durham, North Carolina and Westlake Village, California, but the company recently consolidated in Anderson, South Carolina.

Vice-president of client services Clark said BRIM was intended to not only protect the victims who are being bullied, but to also give parents a way to follow up on bullying incidents and avoid being overlooked.

“Kids will be kids, you know. Boys will be boys. Yes, we know girls are mean, but it doesn’t make it right,” Clark said.

All 50 states have anti-bullying laws, policies and regulations. South Carolina defined bullying as:

“a gesture, an electronic communication, or a written, verbal, physical, or sexual act that is reasonably perceived to have the effect of:
(a) harming a student physically or emotionally or damaging a student’s property, or placing a student in reasonable fear of personal harm or property damage; or
(b) insulting or demeaning a student or group of students causing substantial disruption in, or substantial interference with, the orderly operation of the school.”

South Carolina Code Annotated §59-63-120. Definitions

Pacer’s National Bullying Prevention Center said data shows more than half (57%) of bullying instances stop when intervention happens.

But, if bullying is not reported due to fear of retaliation or not knowing who to trust, it’s likely to keep happening.

Clark added that’s why BRIM is key, because it is anonymous.

“It gives you that freedom to actually say something,” Clark said.

With BRIM, anyone who has witnessed, experienced or knows of a bullying incident can report it anonymously through their app, website or over the phone. The online form includes a section for pictures or videos of the incident.

Once the report is finished, it is sent directly to BRIM administrators. 

“Everybody is watching everybody else to make sure that they’re really kind of staying on their best behavior because you don’t know who’s going to report what,” Clark said.

She added the purpose of BRIM is to make sure children feel protected.

The software is currently being used in 400 schools, across 80 districts in the United States.

“The real feather in our cap is that Compton Unified School District in Los Angeles is using us. They absolutely love it and their students love it. They get about 14 reports a day.” Clark said. 

Clark said BRIM keeps parents, students and the school on an open line of communication without the fear of retaliation.

The office in downtown Anderson will create 18 to 20 new local jobs in accounting, customer service and support, according to Clark.

Click here for more information on BRIM or email to get a direct response.

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