Negotiation as a Martial Art with Cash Nickerson

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“The following is sponsored content from A-1 BROADCAST

More than we probably realize, we all negotiate. Whether it’s as simple as purchasing a car or as complicated as making multi-million-dollar deals. Our next guest is attorney Cash Nickerson, who is one of the nation’s top experts at negotiation. Nickerson also teaches negotiation as a professor at Washington University in St Louis, and now is sharing his 36 years of experience and strategies in a new book that combines the art of making deals and the discipline of martial arts. The new book is called “Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange. Welcome, Cash Nickerson.

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